It is hard to believe that just a year ago today, ShopAppy.com went live. With 4 shops in Otley and 9 shops in Saltaire, a new way to support local businesses was born. The principle was simple – shops all in one place, enabling customers to browse or order what they wanted with one easy check out and a collection point available after hours.
We have grown since then with hundreds of shops and businesses joining and ShopAppy is now in ten areas from our flagship towns of Otley and Saltaire, we are now in Skipton, Tickhill, Barnsley, Ilkley, Nothallerton, Thirsk, Guiseley, Shipley.
With that growth, we have gained a greater understanding of the shops, the customers and towns. We have seen footfall increase, users increase and orders increase. We have included markets as well as shops and services, and have been amazed by how much is available for local residents and visitors.
People are discovering there is an alternative to shopping with the giants. It has been a wonderful journey so far and we thank the shops, the businesses, the click and collect points, the partners, friends, family, the customers, the media, the councillors, the MPs, the funders, the investors and the many community organisations who have supported us along the way. We are already looking forward to 2018.
Local shops and small businesses play a vital role in the well-being of our communities. Many of us care deeply about them. They give our towns, cities and villages character, they provide jobs and support local suppliers. Over the year it has got harder for these enterprises to survive, with increases in rents, rates, fluctuating consumer confidence and the online giants getting stronger and stronger, monopolising the marketplace.
In amongst the struggles, we have been inspired by the shops and their commitment to bricks and mortar, the various organisations that have come together to help them from BIDs to councils, from trading associations to less formal groups of shopkeepers. We have also partnered with Maybe and #WDYT to make the leaps towards increasing footfall to our high streets, market places and businesses even greater.
We want ShopAppy to be the local alternative for customers wanting to research products or buy products online from their local area. We want people to think local first because every penny, every pound and every fiver counts and makes local economies stronger. We want ShopAppy to be the green alternative as click and collect means less carbon and less packaging for customers. Most of all we want more people to use ShopAppy as a stimulus for a real trip into a real shop to make a real purchase so that they feel ShopAppiness and shopappiness spreads. 91% of people say ShopAppy encourages them to shop local more.
If you care about local shops and think ShopAppy is a good idea, please join the cause by signing up to shopappy.com – thank you all for your support!
Here’s out latest ad for a less cardboard cluttered and ShopAppy Christmas!