Former Bira Membership Head Joins

ShopAppy Julie Holden
Julie Holden

Julie Holden, former Membership lead for the British Independent Retailers Association (Bira), is the first in a new raft of stellar appointments for – a revolutionary digital platform that is levelling up the playing field for high streets, markets, town and city centres as well as small businesses across the UK.

Julie is delighted to join us in her new role as Membership Development Director explaining “I have watched ShopAppy for some time and can see how the initiative is building a community of local businesses and place managers dedicated to generating footfall and crucially spend into our town and city centres. I am very excited to join at a pivotal point in ShopAppy’s growth with new technological advances being launched in early 2020 and a clear and strengthened commitment to supporting local areas and businesses to thrive.”

Founder and CEO of ShopAppy Jackie Mulligan said “We have a clear vision of how we can better support local areas to increase digital engagement and collaboration to enhance communities. Julie will be a fantastic leader for our new team and her appointment demonstrates our continued commitment to working relentlessly to help customers to support their own localities more easily than ever through a digital shop window enabling them to browse, book and buy local.”

Earlier in the year, we announced new functionalities beyond the browsing, shopping and click and collect functions including bookings, social media, weblinks and data insights so a wider range of businesses could join and benefit from the initiative. Jackie adds “The booking elements of ShopAppy in particular which offer in-built and integrated solutions have proved very popular with customers, by bringing the wide variety of local businesses available together in one place, online. We are learning, adapting, improving all the time and now our focus is the people within ShopAppy who can support our members and partners to grow.”

At the end of September, Kendal became the 28th place to launch the scheme, and local businesses were featured on ITV News, BBC Radio and local press.

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